Online Marketing Website Design

WooCommerce vs Shopify

WooCommerce & Shopify are two of the most widely used online e-commerce platforms. These platforms are used by both developers and consumers to create websites that allow customers to place orders over the Internet. These platforms are used by many small and medium-sized companies, which allows them to reach a wider audience without having to limit their product offerings to one location.

WooCommerce, an open-source WordPress plugin, is popular among those who already have a WordPress website and want to add eCommerce capabilities to sell products or services online. Shopify can be used independently of WordPress to create a website that is all-in-one without the need for the WordPress platform. Both platforms offer a variety of features that will allow you to personalise your online store. Let’s take a look at the pros and disadvantages of each platform.


The pros

WooCommerce is an open-source platform that allows you to create an e-commerce website for free. If you need to add additional features or website hosting, you will have to pay additional fees. Pricing plays an important role in deciding which one to choose for individuals, small businesses and start-ups.

You can customize it and you have a wide range of plugins that will enhance the shopping experience. WordPress has many plugins that can be used in addition to the WooCommerce plugins.

WooCommerce prioritizes analytics. Data about sales, total sales, and sales by date can all be shown in graphs. The plugins enable the merchant to track clients orders, manage shipping preferences and security, as well as SEO.

Payment services must be added to all e-commerce sites. WooCommerce supports lesser-known services and there are no transaction costs to WooCommerce as it is a self-hosted site. The payment service provider will charge transaction fees.

The Cons

WooCommerce is open-source, which means that it has some limitations. WooCommerce is an open-source product that offers free technical support. There is however a large developer and customer community available via forums that offer support and advice to resolve any issue. You can also use YouTube videos tutorials and blogs. You can also contact WooCommerce support.

WooCommerce is more complex than Shopify. It requires an understanding of eCommerce and website building in order to fully utilize its features.

Website hosting and maintenance security must be done manually. There is no automated solution for this aspect of your eCommerce website.

Scalability is a challenge and the responsibility of the user. You may notice a decrease in performance if your store generates a lot of sales and traffic. This is a sign to upgrade your hosting plan. The plus side is that you can use a ‘Pay as you Grow” solution to avoid overspending on resources.


The pros

Shopify is the ideal e-commerce platform for small businesses, start-ups, and individuals who are looking for an easy-to-use and straightforward platform. You have the option of hosting. The user interface is intuitive and easy to use, and it requires very little technical knowledge.

Shopify is not like WooCommerce. Shopify offers great customer service via email, phone, and live chat.

Shopify is available online and offline. It can also be used in a physical shop environment through their Point of Sale kit.

It is easy to set up. Select the services that you require to get started. Once you have built the site, you can start selling right away.

Shopify manages technical scalability for the store. This means that there will not be any effect on performance or site downtime if there are any issues.

The Cons

Shopify requires a monthly subscription. Shopify Lite, the most basic plan, costs $9 per month and has limited features. Although there’s no option to create an online Shopify store, users can sell their products or services through Facebook. The most popular plan costs $79 per month and includes all resources necessary to grow a business.

Shopify charges a flat percentage fee for every transaction in addition to the monthly subscription.

Your store is not under your control. Shopify does not offer pre-made upgrades plans. This means that you may end up paying more than you need.

Shopify uses Liquid, its own coding language. This makes customizing the store difficult. It will also require a deeper understanding and knowledge of how e-commerce websites are built.

There are only ten e-commerce templates available. There are many more themes available for an additional charge.


WooCommerce and Shopify are excellent eCommerce platforms for eCommerce stores. It all comes down to your website’s requirements, technical capabilities, and personal preference.

WooCommerce offers more freedom for those who want to create and manage their own e-commerce websites. Open-source means that there are many options for how to manage and present the store. Hosting packages can be customized to meet specific requirements and users have complete control over what they choose. WooCommerce has a much larger community than Shopify, and you have a lot more themes and plugins. It can take more time to set up and develop.

Shopify is the ideal solution for businesses and individuals who want to set up quickly and get selling right away. Shopify’s intuitive and easy-to-use interface makes it a user-friendly and attractive platform. Although Shopify is great for people with little or no web experience, there are some costs and fewer options in terms of templates and plugins. There is also less freedom to manage the website and make changes.

As a WordPress Web Design Agency, we usually use WooCommerce when we build websites for clients, this is due to our specialised approach, which allows us to give you a fully bespoke store, build for your needs and requirements and as simple for you as the end-user to use as possible! If you are interested in an eCommerce website design with Elixir Digital, then contact us today!

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