Yorkshire Accountancy – SEO Campaign

Yorkshire Accountancy is a small business accountant based in Yorkshire, but also servicing Hull and the rest of the UK.

When we first took them on as an SEO client, they were in a relatively good position for some terms and not so much in others, as such the first thing we worked together on was identifying the strengths of their rankings, identifying weaknesses and other opportunities for additional traffic.

Once this was done, audits were run to pick up any technical issues present on the site, fixing issues like these are paramount for search rankings as Google priorities sites with great on-site optimisation and minimal errors that can affect the user’s experience, these were fixed within the first month of the SEO campaign.

Once the site itself was in a good place, we started identifying keyword opportunities and grouping them where relevant, from there optimised landing pages were built to rank as well organically as possible.

The final stage and the one that takes the most time is the link building, which was, and is being used to constantly and organically increase where the client ranks for the terms people are using to find the services this business offers.

The results have been great, this client now ranks highly for all of the search terms people are using and are projected to only increase further!

Are you interested in the SEO services we offer? then get in touch today!


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